PELATIHAN MEDIA SOSIAL DALAM RANGKA MENGEMBANGKAN PANGSA PASAR DAN MENINGKATKAN OMZET PENGRAJIN BORDIR DAN KELOM GEULIS TASIKMALAYA

  • Santi Susanti
  • Fitri Perdana
  • Rachmaniar Rachmaniar

Abstract

This Community Service (PPM) is entitled "Social Media Training in Developing Market Share and Increasing Revenue of Embroidery and Kelom geulis Entrepreneurs". This activity is motivated by development of social media usage from communication media to a marketing media for products produced and sold by net citizens. This includes embroidery and kelom geulis entrepreneurs in Tasikmalaya city. However, not every entrepreneur uses social media as a marketing media for their products, especially middle-aged business owners. Even if using it, the management is not optimal, because of the limited human resources and the time they need to manage it. This PPM activity aims to foster enthusiasm for embroidery and kelom geulis entrepreneurs to optimize the use of social media as a marketing medium in order to expand the market and increase the revenue earned. Through the implementation of PPM, it is expected that embroidery and kelom geulis entrepreneurs can further optimize the use of social media as a marketing media for they products.

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References

Darusman, Yus. 2016. Kearifan Lokal Kerajinan Bordir Tasikmalaya sebagai Ekonomi Kreatif Terbuka untuk Modern. Journal of Nonformal Education 2 (2). http://journal.unnes.ac.id/nju/index.php/jne
Iskandar, Dadan. 2018. Kebijakan Pembinaa Industri Kecil dan Menengah Kota Tasikmalaya. Makalah. Disampaikan dalam Pelatihan Media Sosial bagi Pengrajin Bordir dan Kelom geulis Tasikmalaya pada 29 September 2018.
Mawardi, Harry A. 2018. Familiaritas & Diferensiasi pada Strategi Marketing Modern. Makalah. Disampaikan dalam Pelatihan Media Sosial bagi Pengrajin Bordir dan Kelom geulis Tasikmalaya pada 29 September 2018.
Published
2018-11-09
How to Cite
SUSANTI, Santi; PERDANA, Fitri; RACHMANIAR, Rachmaniar. PELATIHAN MEDIA SOSIAL DALAM RANGKA MENGEMBANGKAN PANGSA PASAR DAN MENINGKATKAN OMZET PENGRAJIN BORDIR DAN KELOM GEULIS TASIKMALAYA. Akrab Juara : Jurnal Ilmu-ilmu Sosial, [S.l.], v. 3, n. 4, p. 200-208, nov. 2018. ISSN 2620-9861. Available at: <http://akrabjuara.com/index.php/akrabjuara/article/view/409>. Date accessed: 14 june 2024.
Section
Articles