PERAN RELATIONSHIP MANAGER DALAM MEMBINA HUBUNGAN BAIK DENGAN CUSTOMER , STUDI PADA CIMB NIAGA PONDOK INDAH

Abstract

The job or position of a manager in a company, one of that is Relationship Manager. This

position is often understood as one of the sales positions in the company, but this position also

has various job descriptions other than as a salesperson in the company. Relationship Manager

or relationship manager is a person who has the duty and responsibility to build and maintain

good relations between the company and the parties seen in it, such as partners and clients of the

company. Research methods this research uses qualitative research methods, research

conducted at Bank CIMB Niaga branch Pondok Indahactivities carried out RM CIMB Niaga in

establishing good relations with customers include updating customer data, daily meetings

through conference calls, meetings with bank partners, recognizing customers personally,

Receiving suggestions and complaints from customers, giving gifts to customers, holding events

and inviting customers to events the efforts made by bank CIMB Niaga and RM have been quite

helpful for RM in establishing good communication with customers. With good communication it

will create a harmonious relationship between the bank and the customer. The good and

harmonious relationship created will help RM's work process in the future, namely in

introducing and selling bank products.