ANALISIS BRAND AWARENESS PRODUK COKLAT SILVERQUEEN DI KALANGAN MAHASISWA UBSI CIKARANG
DOI:
https://doi.org/10.58487/akrabjuara.v8i2.2085Keywords:
brand, brand awareness, silverqueen.Abstract
At this time the Indonesian people already have quite complex needs. Due to the limited time each individual prefers food that is practical and easy to carry everywhere, one of the choices for snacks that is often chosen is chocolate. The aim of this study was to examine the analysis of brand awareness among university students regarding silverqueen brand chocolate products. This type of research conducted descriptive method using primary and secondary data. From the results of the research, information was obtained that the silverqueen chocolate brand is the most widely known, popular and top of mind among students.
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Kunto, Analisa Pengaruh Dimensi
Ekuitas Merek Terhadap Minat Beli
Konsumen Midtown Hotel Surabaya.
Jurnal Manajemen Pemasaran Petra
Vol. 1, No. 2, (2013) 1-8.
Gramedia. (2021, Januari 20). Brand Equity :
Pengertian Elemen, Cara
Meningkatkan & Contoh Brand.
Diambil kembali dari
https://www.gramedia.com/literasi/bran
d-equity-adalah/
Marwansyah, Syahyuni, Rachmawati. 2020.
Statistika Deskriptif. Yogyakarta,
Graha Ilmunovr, A. (2020). Analisis
Brand Awernes Produk Ceres, 27-40.
Marwansyah, Syahyuni, Rachmawati. 2020.
Statistika Deskriptif. Yogyakarta,
Graha Ilmu.
Soehadi. 2005. Effective Branding. Bandung:
PT. Mizan Pustaka.
Shimp, Terence. 2014. Komunikasi
Pemasaran Terpadu dalam periklanan
dan Promosi. Jakarta: Salemba Empat
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Published
2023-05-05
How to Cite
azizah, A., & ulum, khoirul. (2023). ANALISIS BRAND AWARENESS PRODUK COKLAT SILVERQUEEN DI KALANGAN MAHASISWA UBSI CIKARANG. Akrab Juara : Jurnal Ilmu-Ilmu Sosial, 8(2), 73–82. https://doi.org/10.58487/akrabjuara.v8i2.2085
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