ANALISIS KOMUNIKASI ANTARBUDAYA ANTARA STAF DAN PELANGGAN DENGAN LATAR BELAKANG BUDAYA YANG BERBEDA DI CITIBANK
DOI:
https://doi.org/10.58487/akrabjuara.v8i2.2087Keywords:
intercultural communication, Citibank, cultural background, literature study method, communication strategy.Abstract
This study aims to analyze the literature on intercultural communication that occurs between staff and customers with different cultural backgrounds at Citibank. This study uses a qualitative approach with the literature study method, by collecting data from related journals and articles that discuss intercultural communication in the banking sector. The results of this study will provide an overview of the factors that influence intercultural communication at Citibank, as well as strategies that can be implemented by Citibank staff in improving the quality of communication with customers from different cultural backgrounds
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budaya, dan komunikasi dalam bisnis
global. Penerbit Erlangga.
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Ilmiah Ilmu Komunikasi, 15(2), 157-
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https://www.citigroup.com/citi/about/h
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Gudykunst, W. B., & Kim, Y. Y. 2017.
Communicating with strangers: An
approach to intercultural communication. Routledge.
Hammer, M. R. 2020. Intercultural communication training: A review and
critique. International Journal of
Intercultural Relations.
Rosinski, P. 2003. The impact of culture on
international business: A conceptual
framework. Thunderbird International
Business Review, 45(1), 3-27.
Chen, G. M. 2017. Intercultural communication competence: A review and
conceptualization. Current Opinion in
Psychology, 13, 189-194. doi:
10.1016/j.copsyc.2016.05.007.
Gudykunst, W. B., & Kim, Y. Y. 2017.
Communicating with strangers: An
approach to intercultural communication. Routledge.
Jackson, J. 2018. Introducing language and
intercultural communication. Routledge.
Jing, H., & Wang, W. 2019. Challenges and
opportunities of intercultural communication in the era of globalization.
Journal of Intercultural Communication Research, 48(5), 415-
429.doi:10.1080/17475759.2019.1642
765
Samovar, L. A., Porter, R. E., & McDaniel, E.
R. 2022. Communication between
cultures. Cengage Learning
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Published
2023-05-05
How to Cite
Syahril, R., Hutomo, A., & priatna, priatna. (2023). ANALISIS KOMUNIKASI ANTARBUDAYA ANTARA STAF DAN PELANGGAN DENGAN LATAR BELAKANG BUDAYA YANG BERBEDA DI CITIBANK. Akrab Juara : Jurnal Ilmu-Ilmu Sosial, 8(2), 92–102. https://doi.org/10.58487/akrabjuara.v8i2.2087
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