AIDA DALAM DIGITAL MARKETING COMMUNICATION LEMBAGA AMIL ZAKAT NASIONAL DOMPET DHUAFA
DOI:
https://doi.org/10.58487/akrabjuara.v6i4.2115Keywords:
AIDA, Digital Communication Marketing, Marketing Strategy, Dompet Dhuafa National Amil Zakat InstitutionAbstract
This study is purposed to analyse the AIDA strategy model (Attention, Interest, Desire and Action) in digital marketing communication strategies at Laznas Dompet Dhuafa. In this study, a qualitative approach was used with a descriptive study research method. The results showed that AIDA became the model applied by Laznas Dompet Dhuafa in planning and developing digital communication marketing strategies, with the use of digital media websites and social media to attract attention (attention), give an attractive impression (interest), make potential donors have a desire (desire) to donate and make potential donors take decisions (action) to donate at Laznas Dompet Dhuafa.
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Anggito, A., & Setiawan, J. 2018. Metodologi Penelitian Kualitatif. CV Jejak.
Kajian, P., & Baznas, S. (n.d.). OUTLOOK ZAKAT INDONESIA 2021. www.-
baznas.go.id;
Kotler, & Keller. 2015. Manajemen Pema- saran (Jilid 1). Erlangga.
Kotler, P. T., & Keller, K. L. 2016. Marketing Management (Global Edition) 15th Edition. Pearson Pretice Hall, Inc.
Melati, S., Al-Qur’an, A.-I., Ogan, I., & Sumatera, S. (n.d.). MODEL AIDA SEBAGAI STRATEGI PEMASARAN BANK SYARIAH DI MASA PANDEMI COVID-19 (STUDI MA- SYARAKAT INDRALAYA). In Jurnal
Perbankan Syariah (Vol. 46).
Qurthuby, M., Alhifni, A., & Muhlisin, S. 2019. Pengaruh Strategi Pemasaran Dengan Konsep AIDA (Attention, Interest, Desire, Action) Terhadap Respon Nasabah Mengambang Pada Bank Syariah (Studi Pada Bank Syariah Di Wilayah Cibadak-Sukabumi). EQUILIBRIUM: Jurnal Ekonomi Syariah, 7(1), 17–39.
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Published
2021-05-05
How to Cite
Muntazah, A., & Andhikasari, R. (2021). AIDA DALAM DIGITAL MARKETING COMMUNICATION LEMBAGA AMIL ZAKAT NASIONAL DOMPET DHUAFA. Akrab Juara : Jurnal Ilmu-Ilmu Sosial, 6(4), 73–83. https://doi.org/10.58487/akrabjuara.v6i4.2115
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