PENENERAPAN KONSEP MARKETING PUBLIK RELATIONS SEBAGAI STRATEGI PEMASARAN POLITIK DALAM KAMPANYE POLITIK
Keywords:
Marketing Public Relations, communication, political campaignsAbstract
The article in this article is about the form of marketing public relations (MPR) applied in political campaigns in Indonesia. This article focuses more on seeing how the MPR concept is applied in modern political campaigns. The data presented is the use of secondary data which is presented in the form of descriptive analysis. The research method used in this study is observation. From this paper shows the benefits of the concept of Marketing Public Relations in modern political campaigns in Indonesia.
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References
Almond, Gabriel, A & G. Bingham Powell, jr. 1978. Coparative Politics System, Process and policy. Boston : Little Brown and Company.
____, Comparative Politics to a Day World View. 1980. Boston : Little Brown and Company.
Budiarjo,Miriam. 1998. Partisipasi dan Partai Politik. Jakarta : yayasan obor Indonesia.
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Nursal, Adman. 2004. Political Marketing ;Strategi Memenangkan Pemilu. Jakarta: PT. Gramedia Pustaka Utama.
Steinberg,Arnold. 1999. Kampanye Politik dalam Praktek. Terjemahan : PT.Intermasa.
Trent, Judith S & Robert F. Friendenberg. 2000. Political Campaign Communication. Principles and Practises. Praeger.
____, Comparative Politics to a Day World View. 1980. Boston : Little Brown and Company.
Budiarjo,Miriam. 1998. Partisipasi dan Partai Politik. Jakarta : yayasan obor Indonesia.
Kotler, Philip. 2003. Public Relation :From a to z,
Kotler, Philip & Amstrong, Gary. 1996. Dasar – Dasar Pemasaran, terjemah; Alexander Sindoro.
Khasali, Rheinald. 2000. Manajemen Periklanan.
Nursal, Adman. 2004. Political Marketing ;Strategi Memenangkan Pemilu. Jakarta: PT. Gramedia Pustaka Utama.
Steinberg,Arnold. 1999. Kampanye Politik dalam Praktek. Terjemahan : PT.Intermasa.
Trent, Judith S & Robert F. Friendenberg. 2000. Political Campaign Communication. Principles and Practises. Praeger.
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Published
2018-11-09
How to Cite
Azlina, Y. (2018). PENENERAPAN KONSEP MARKETING PUBLIK RELATIONS SEBAGAI STRATEGI PEMASARAN POLITIK DALAM KAMPANYE POLITIK. Akrab Juara : Jurnal Ilmu-Ilmu Sosial, 3(4), 139–153. Retrieved from https://akrabjuara.com/index.php/akrabjuara/article/view/404
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