ANALISIS ISI DALAM KEGIATAN MEDIA MONITORING PROGRAM NASIONAL PNPM MANDIRI PEDESAAN YANG DIPUBLIKASIKAN MELALUI MEDIA DARING
Keywords:
media monitoring, media daring.Abstract
Tujuan dari penelitian ini adalah untuk memperlihatkan bagaimana metoda Analisis Isi digunakan dalam kegiatan Media Monitoring yang menjadi tugas Public Relations untuk menjaga citra dan memelihara reputasi sebuah organisasi, dalam hal ini Program Nasional PNPM Mandiri Pedesaan, melalui pemantauan dan analisis isi publikasi PNPM Mandiri Pedesaan yang disampaikan melalui pemberitaan yang dipublikasikan melalui media on line (daring) selama periode satu tahun pada tahun 2013
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References
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Belch, George E dan Michael Belch 2007. Advertising and Promotion. fifth Editions. McGraw-Hill/Irwin.
Blair, Mark, Richard Armstrong dan Mike Murphy. 2003. The 360 Degree Brand in Asia, John Willy & Son, Asia.
Cutlip, Scot M. Center Glen Allen dan M. Brom. 2000. Effective Public Relations
(Eight Edition), Prentice Hall
Dennis dan Wilcox 1995, Public Relations, Strategy and Tactic
Duncan, Tom dan Sandra E. Moriarty 2 April 1998 “A Communication Base Model for Managing Relationshipâ€, Jurnal of marketing 62, pp 28 – 12
Giligan, Carol. 1982. Excelent in Public Relations and Management Com-munication. Hilldale, N.J. Lawrence Erlboum.
Grunig, J.E. (Ed). 1992. Excellent in Public Relations and Communication Mana-gement. Hillsdalle, N.J. Lawrence Erlbaum.
Grunig, Larisa A, James E. Grunig dan David M. Dozzier. 2002. Exellent in Public Relations. The Institute Public Rela-tions: University of Florida
Moore, Frazier. 2004. Humas Membangun Citra Dengan Komunikas. PT Remaja Rondakarya: Bandung.
Michaelson dan Griffin. 2005. “A New Model for Media Content Analysisâ€. Institute for Public Relations.
Ries, A dan Laura Ries. 2002. The Fall of Advertising and the Rise of Public Relations. New York. Collins.
Schultz, Don E. 1993 “Integrated Marketing Communications: Maybe definition Is a Point of Viewâ€, Marketing News, January 18
Silverman, George 2001:16, The Screet o Word of Mouth Marketing: How to Triger Expontential Sales Through Runeway of Mouth, New York, AMA Publication
Singarimbun, Nasri dan Sofian Effendi. 1995. Metode Penelitian Survay, Jakarta LP3S
Wimmer, Roger D. dan Joseph R. Dominick 1987. Mass Media Research An Introduction, Second Edition, Wad-worrth Publishing Company, Belmonth California
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Published
2020-02-05
How to Cite
Alif, M. I., Hutomo, A., Priatna, P., & Sebayang, A. (2020). ANALISIS ISI DALAM KEGIATAN MEDIA MONITORING PROGRAM NASIONAL PNPM MANDIRI PEDESAAN YANG DIPUBLIKASIKAN MELALUI MEDIA DARING. Akrab Juara : Jurnal Ilmu-Ilmu Sosial, 5(1), 196–213. Retrieved from https://akrabjuara.com/index.php/akrabjuara/article/view/932
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